Multi-Market
Coding System

Multi-Market Coding System Case Study

From their branch in the US, Hall & Partners run a regular, high-volume, multi-wave quantitative study across 20+ markets for a global accommodation supplier. The OE response data for coding were to be approached in the same way as single-market data.

Our client recognised that the effect on the codeframe would have been the addition of uncoordinated codes to each market in isolation, resulting in duplicate codes, granularity and lack of scalability or consistency across markets.

Multi-Market Coding System Case Study

“The benefits of this innovative approach include significant time savings, ease of data analysis and all-important scalability.”

Multi-Market Coding System Case Study

Using their extensive expertise in multi-market coding, the EMPOWER team saw an opportunity to avoid lengthy codeframe adjustment processes by creating a bespoke process managed entirely by the EMPOWER Project Management team.

As a result, the codeframes are easily adjusted to help carry out future waves, dips and additional questions. Considerable clarity was brought to identifying market-specific compared to global trends at a much earlier stage to explore embryonic trends effectively, and there were marked improvements to the accuracy of data analysis.

Multi-Market Coding System Case Study

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