Looking for in-language coding support?
We'd be delighted to help!
Multimarket Coding System.
Hall & Partners (US) run a high-volume, multi-wave quantitative study across 20+ markets for a global accommodation supplier. Empower transformed the OE response coding process, to enhance the accuracy and agility of the study.
Looking for in-language coding support?
We'd be delighted to help!
“The team are amazing, highly responsive and accommodating, especially for last-minute requests. We have complete confidence and appreciate them sticking with us through everything!”
Ester,
Senior Project Manager @ Hall & Partners
The Challenge.
Approaching 20+ markets using the same system as a single-market, single-wave study would have been catastrophic for the data. It would have seen the addition of uncoordinated codes to each market in isolation, which results in duplicate codes, a lack of scalability, granularity, and inconsistency across markets.
“The team are amazing, highly responsive and accommodating, especially for last-minute requests. We have complete confidence and appreciate them sticking with us through everything!”
Ester,
Senior Project Manager @ Hall & Partners