The route to local understanding.
Originally published in the January 2020 issue of Impact Magazine.
Clients want to be closer to their customers than ever before.
This Market Research Society Special Report, “The Route to Local Understanding”, explores the holistic approach to going truly ‘local’ for intimate insights.
Industry experts share their experience and advice on the cultural considerations that permeate every aspect of international research – from methodology, to language, to final analysis.
Checklist key contributor.
Ruth Partington is Empower CEO and Chair of the Association of Translation Companies. As checklist key contributor, Ruth brings 25 years of research localization expertise to this best practice on translation procurement for the research sector.
Ruth is a passionate advocate for greater regulation of language services in the insight industry, on the understanding that language is the lynchpin of multilingual research.
As a world-leading authority on insight translation, Ruth’s door is always open to chat – no strings attached.
