← Back to Playbook

Originally published in the January 2020 issue of Impact Magazine.

The route to local understanding.

Clients want to be closer to their customers than ever before.
This Market Research Society Special Report, “The Route to Local Understanding”, explores the holistic approach to going truly ‘local’ for intimate insights. Industry experts share their experience and advice on the cultural considerations that permeate every aspect of international research - from methodology, to language, to final analysis.

Get the MRS Special Report 2020

Your name *

Work email *

Website

Contributor and excerpt author.

Ruth Partington is Empower CEO and Chair of the Association of Translation Companies. Her excerpt in “Language: the dark matter of research” is an empathetic reflection on the difficulties faced by global researchers who manage multilingual research.

Ruth is a passionate advocate for true partnership between researcher and translator. Throughout her 25-year career, she has seen first-hand the game-changing impact on global research agencies resulting from strong communication and sharing of expertise.

That’s why Ruth is always delighted to chat, or offer advice – no strings attached!

Get in touch with Ruth

The Global Research PLAYBOOK.

The Gender Question

How do you create safe, inclusive screeners across global markets? This concise resource packs everything to do with the gender question into one page, from how the question should be asked in different cultures, to deciding if you need to ask it at all...

Data Privacy Resources

The ultimate directory of worldwide data privacy law resources for researchers. Whatever your market, ensure your data collection practices are legally-compliant.

Functional Effectiveness

Global research is far vaster than research itself. Excellent insights are always supported by efficient, smooth-running operations - cue ‘Functional Effectiveness’, the highly implementable process concept that can transform your business.

MRS/ATC Checklist

The must-have guide for any research business that commissions translations, created by governing bodies the Market Research Society (MRS) and the Association of Translation Companies (ATC).

MRS Special Report 2023

This Market Research Society Special Report, “The international insight pipeline”, draws on practical experiences of research professionals to paint a more complete, informational picture of technology’s role in the insight pipeline.

MRS Special Report 2022

MRS Special Report 2021

In this report by the Market Research Society, “Staying Local, Going Global”, prominent international researchers evaluate how to get closer to participants on a global scale.

MRS Special Report 2020

In this report by the Market Research Society, “The Route to Local Understanding”, industry experts explore a holistic approach to getting closer to worldwide participants.