← Back to Playbook

Originally published in the April 23 issue of Impact Magazine

The international insight pipeline.

If language is at the heart of global research, technology is its lifeblood. Yet the Research Technology landscape remains fragmented and incohesive, and Translation Technology advancements have been described as the ‘Wild West’.

This Market Research Society Special Report, “The international insight pipeline”, draws on practical experiences of research professionals to paint a more complete, informational picture of technology’s role in the insight pipeline.

Get the MRS Special Report 2023

Your name *

Work email *

Name

Contributor and excerpt author.

Ruth Partington is Empower CEO and Chair of the Association of Translation Companies. Her excerpt in “The international insight pipeline” explores the concept of functional effectiveness as a means of generating significant efficiencies without investing in new technology.

Throughout her 25-year career, Ruth has continually pushed the boundaries of new and existing technology, taking an innovative and process-driven approach to global insight operations. She always has a finger on the pulse of the latest translation technology, and its ability to integrate with the ResTech landscape.

That’s why Ruth is always delighted to chat, or offer advice – no strings attached!

Get in touch with Ruth

The Global Research PLAYBOOK.

The Gender Question

How do you create safe, inclusive screeners across global markets? This concise resource packs everything to do with the gender question into one page, from how the question should be asked in different cultures, to deciding if you need to ask it at all...

Data Privacy Resources

The ultimate directory of worldwide data privacy law resources for researchers. Whatever your market, ensure your data collection practices are legally-compliant.

Functional Effectiveness

Global research is far vaster than research itself. Excellent insights are always supported by efficient, smooth-running operations - cue ‘Functional Effectiveness’, the highly implementable process concept that can transform your business.

MRS/ATC Checklist

The must-have guide for any research business that commissions translations, created by governing bodies the Market Research Society (MRS) and the Association of Translation Companies (ATC).

MRS Special Report 2023

This Market Research Society Special Report, “The international insight pipeline”, draws on practical experiences of research professionals to paint a more complete, informational picture of technology’s role in the insight pipeline.

MRS Special Report 2022

MRS Special Report 2021

In this report by the Market Research Society, “Staying Local, Going Global”, prominent international researchers evaluate how to get closer to participants on a global scale.

MRS Special Report 2020

In this report by the Market Research Society, “The Route to Local Understanding”, industry experts explore a holistic approach to getting closer to worldwide participants.