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The Global Research PLAYBOOK.

Improving global insight, changing the game, building efficiency: our one-of-a-kind resource responds to the questions that global researchers need answering.

The Global Research PLAYBOOK.

Improving global insight, changing the game, building efficiency: our one-of-a-kind resource responds to the questions that global researchers need answering.

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The Global Research PLAYBOOK.

International non-working days

‘Not just for Christmas!'
Plan your international research more effectively with our calendar of non-working days around the world.

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Data Privacy Resources

Data Privacy Resources

The ultimate directory of worldwide data privacy law resources for researchers. Whatever your market, ensure your data collection practices are legally-compliant.
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The Gender Question in Global Research

The Gender Question

How do you create safe, inclusive screeners across global markets? This concise resource packs everything to do with the gender question into one page, from how the question should be asked in different cultures, to deciding if you need to ask it at all...
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Mind your language

MRS/ATC Checklist

The must-have guide for any research business that commissions translations, created by governing bodies the Market Research Society (MRS) and the Association of Translation Companies (ATC).
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International insight pipeline

Report: International Insight Pipeline

This Market Research Society Special Report, “The international insight pipeline”, draws on practical experiences of research professionals to paint a more complete, informational picture of technology’s role in the insight pipeline.

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Mind your language

Report: Mind Your Language

This Market Research Society Special Report, “Mind your language”, draws evidence and advice from experienced research professionals on managing language for your research and participants.

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MRS Special Report 2021

Report: Staying Local, Going Global

In this report by the Market Research Society, “Staying Local, Going Global”, prominent international researchers evaluate how to get closer to participants on a global scale.
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Report: Local Understanding

In this report by the Market Research Society, “The Route to Local Understanding”, industry experts explore a holistic approach to getting closer to worldwide participants.

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The Power of Research

In the chaos of deadlines, budgets and torrential emails, we can forget the far-reaching and global impact of our work.
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Functional Effectiveness

Global research is far vaster than research itself. Excellent insights are always supported by efficient, smooth-running operations - cue ‘Functional Effectiveness’, the highly implementable process concept that can transform your business.

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